About TAP

TAP Group is a SaaS Consulting Firm helping startups in 3 areas: Talent, Acceleration, and Performance. We help recruit, develop, and retain the best available Talent for startup size and stage. We accelerate startup sales and revenue. TAP also leverages world class processes and tools to deliver sales performance and predictability. We have over 20 years of SaaS Sales & Executive Leadership experience in small and medium sized startups as well as large publicly traded companies. We focus on true partnerships with CEOs & Founders to help them accelerate revenue growth and scale their companies.

Founders Message

I started TAP for 3 reasons.


I want to offer startups a more practical path to seasoned sales leadership.

I see many early-mid stage startups stall, miss growth opportunities, and waste time because they don’t have top tier sales leadership talent. Studies show that 70% of startups fail, and the number that don’t grow revenue as fast as they can/should is much higher. A common dilemma for CEOs & Founders is when to invest in a seasoned executive sales leader. This decision often comes too early before the company is ready (which doesn’t deliver the ROI for such a significant investment and likely leads to turnover and stalls) and it also often comes late (which means optimal growth and scale is heavily delayed). A fractional model is the best of both worlds for startups because it gives them expert sales leadership help without the heavy cost of a full-time VP Sales or CRO.

I’m passionate about people.

One of the most difficult and critical challenges is finding the right talent. The market is extremely competitive, you have to find people that match your culture/stage/team, and you have to find high-quality candidates who will fit into your hiring budget. Not easy. And most recruiters don’t add much value with any of that (although they charge 20-30%). As a seasoned Sales Executive, I have been involved in hiring over 400 professionals in my career – many self sourced via LinkedIn. In addition to hiring them, I also motivated/managed them, mentored them, helped them advance their career path, etc. All of that gives me unique perspective/experience on finding the very best sales talent available, knowing who/what to avoid, and matching people with the right roles/companies. I’m passionate about people, have a huge personal network, and really enjoy matching amazing people with amazing opportunities.

I want to help more CEOs & Founders.

I thrive on partnering with CEOs & Founders to help make their vision a reality. I’ve been inspired by every CEO & Founder I have been fortunate enough to work with. The creativity, responsibility, vision, drive, resilience, dedication, and passion they carry is amazing and not really understood until you partner closely with them. I get massive satisfaction from being someone who delivers value for them and who is a significant part of their success. Instead of helping a small number of CEOs by continuing in operating roles, I’m starting TAP to help as many as I can. There’s nothing more exciting than helping great people and great companies achieve their goals, grow, and thrive.


Cameron Orr, Founder TAP Group

About Cameron Orr

  • 20 Years of SaaS Sales success; 17 in Sales Leadership roles
  • Seasoned advisor to Startups & CEOs/Founders
  • Excellence in recruiting/developing/retaining Highly Successful Teams
  • Focused on Building Amazing Culture
  • Operational Excellence in all aspects of SaaS
  • Expertise in selling into all market segments domestically and globally
  • Entrepreneurial/Creative approach to deliver exceptional results
  • Data & Process Driven
  • 17 Years Strategic Partnership Creation/Development/Growth
  • Specialities geared around Next Generation Technology & Market Transitions
  • All-In, “In it to Win It” commitment to everything I do

About The Team

TAP Group leverages the experience and expertise of a number of seasoned executives in the SaaS space. Our team includes Sales Leaders, other Functional Leaders, and a professional advisory network.